![]() ![]() Beginning in 2021, the CEO mandated a DEI performance objective, ensuring everyone would be assessed for the work they do to support a culture of inclusion as part of their goal setting. It really is trying to turn the Titanic away from the iceberg.” “There’s a lack of recognition of the time it takes to shift cultures,” says Marshall. employees who self-identify as Black, Hispanic, American Indian, Alaska Native, and Native Hawaiian and/or Pacific Islander to 20% by 2025.įor progress to be made, Marshall says it is critical to have the support, endorsement, and championship of senior leadership, beginning with the CEO. Pinterest is also boosting representation of U.S. In 2020, Pinterest set a goal of increasing representation of women in leadership to 36% by the end of 2025, a goal it has already exceeded, and now a new target will be set for greater aspirations to leverage the voices of women at the company. Marshall joined Pinterest in early 2022 and since then, her focus is on integrating diversity and inclusion across every stage of a career life cycle culture programs like employee resource groups and inclusive products and creator content. “When DEI roles are cut, it is saying something about the companies and the priority of the work.” “It is when companies are under pressure, I believe, when your values really show up,” says Marshall. Nichole Barnes Marshall, global head of inclusion and diversity at Pinterest, says the recent trend of layoffs affecting DEI roles is distressing. It’s opened the door for people to be even more racist, by blaming folks.” “And then it was co-opted by white liberals and white progressives, and then co-opted again by right-wing conservatives. “Originally, it was a term focused on reminding Black folks of where we come from and also the kind of oppression we experience in society,” explains Mack. Of course, “woke” policies didn’t cause the California lender’s collapse, and this narrative ignores countless studies that show DEI is good for business outcomes.Įven the appropriation of the term “woke” raises alarms among DEI advocates. A recent opinion piece in the Wall Street Journal posited the demise of Silicon Valley Bank could be due to too much focus on diversity. DEI roles in the private sector are disappearing at a faster pace than non-DEI roles, according to research from Revelio Labs, losses that can at times eliminate the entire function when accounting for the small size of many DEI teams.ĭEI and anything deemed “woke” has become a catchall bogeyman. Republican lawmakers are advancing bills that target diversity initiatives at public colleges. Not even three years after the murder of George Floyd led to a racial reckoning across many aspects of American life, multibillion-dollar efforts to address diversity, equity, and inclusion (DEI) have faced a backlash. “There are still a number of folks in executive leadership positions, or on boards, who are not working with vendors who push or challenge them,” says Mack. Mack was later told a different vendor was selected because “leadership raised a lot of concerns about working with a nonbinary person.” But when Mack submitted their proposal, they sensed some resistance. Founded a decade ago by CEO McKensie Mack, MMG Earth centers the “principles of racial justice and social justice” as it reimagines management for employers ranging in size from 20 to 6,000 team members.
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