![]() Coming from a critic, that doubles as a back-handed compliment. Even as he bemoaned the consequences of its “admissions-based model,” critic Ben Davis coined a genre for the movement: Big Fun Art. Though some more-traditional gatekeepers might fear it, Meow Wolf’s ascendance is hard to deny. ![]() Then it’s on to Denver, where it’ll hatch a $60 million, 90,000-square-foot immersive art park in 2020 followed by a permanent exhibit in Washington, D.C. That starts in the coming months, as Meow Wolf readies its first expansion: an “experience shopping mall” set in a trippy art bazaar in Las Vegas called Area 15, poised to open next year. In two years, the House has transformed Meow Wolf from a cadre of broke creatives into a 400-employee-strong organization with a fundraising clip on par with tech startups - and a shot at upending the art and entertainment industries as we know them. Telaportative fridges, a Flintstones-style mastodon skeleton marimba, impromptu trapeze shows - it’s all commonplace in the House of Eternal Return, a 20,000-square-foot, wormhole-riddled art playhouse from Meow Wolf, the scrappy Santa Fe, New Mexico, art-collective-turned-conglomerate that’s poised to plunge the country into the multiverse, one WTF moment at a time. “Are you coming to The Gathering?” she smiles. As the door begins to creak shut, a young woman in a polka-dot skirt skips up to catch it. A family walks up to it and is swallowed whole by its comforting glow. ![]() A roomful of strangers are milling around the kitchen of an austere Victorian home when the first portal opens.
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